Basics of
Commercialization

This webinar series aims to discuss the growing trend of data commercialization. In comparison, data monetization is defined as a process of generating insights from data for incremental value for internal or external purposes. That’s good but not revolutionary. Meanwhile, data commercialization is all about using data insights to develop large, accretive income streams from external customers.
In this series, we will examine why companies are looking to data commercialization, discuss case studies and provide real world examples of ROI. We will also review a proven methodology that can be leveraged to implement commercialization strategies and factors that impact investment requirements. Additional sessions will cover security and privacy concerns along with technology and architecture.

This session will introduce you to the world of monetization. We will discuss what monetization is and how it differs from commercialization. We will explain why other organizations have implemented commercialization strategies and what returns they have achieved in the process.
Then we will talk about the most common type of buyers, where to find them, and what they typically seek. Finally, we will discuss the pros and cons and common decision variables for deciding if commercialization is right for you.