Business model that yields
$100M Annually
The customer had all kinds of data from different acquisition platforms and looked for ways to benefit from it internally and externally. Our team of CPG data experts developed custom data commercialization and aggregation strategy within six weeks.
Furthermore, we found a new third-party service line. Three years later, our go-to-market strategy brought the customer $100M in annual income. However, even before the project was over, the customer had reaped $15M in recurring revenue annually. Its clients preordered the service to take advantage of the collected data.
Customer
The leading enterprise management software provider.
Industry
Computer software
Company size
1000+ employees
Headquarters
Alpharetta, GA, USA
Outcomes
$100M recurring revenue annually
From scratch business case development
We've used our proven process to determine what information will be relevant within the value chain. Our experts have also detected third-party services that were expected to benefit from that data. Later this finding evolved into an entirely new revenue source for the customer.
01
Assembled a team of highly skilled professionals to identify all data monetization opportunities for multiple business lines.
02
Applied our proprietary data commercialization model to unify all internal, external, and third-party data sources.
03
Created a data aggregation strategy for determining what data across all platforms can be used for commercial value. It also guided the customer through collecting, assembling, and repurposing data for its industry.
04
Interviewed our partner's clients in different industries and discovered a way to launch a new revenue stream. The idea was to provide CPG companies with varying lines of information that they don't currently have but could use. Then, we validated this idea with the clients and generated $15M in orders for that data.
05
Developed comprehensive documentation with all the steps needed for business model implementation and presented it to the board.
- Finally, TEAM has elaborated an end-to-end
- monetization strategy and business model that
- works both within and outside the value chain.
TEAM's tailored approach
After TEAM performed an in-depth market analysis, the experts designed a detailed and mature data monetization strategy that exceeded the customer's expectations. As a result, we empowered the company to yield $100M recurring revenue annually within three years.
With our help, the customer was able to estimate all the resources needed for project realization in advance and forecast results accurately. Thus, it simplified the adoption of the transparent and well-thought-out strategy significantly.
We keep track of our partner's progress and provide additional consultations whenever needed.
Business model components included:
Solution topology
Organizational model
Functional taxonomy
High-level work plan
Value proposition
About the customer
The company is the global market leader in enterprise management software for intelligent business. It specializes in the most innovative solutions for the convenience retail, logistics, and petroleum wholesale industries. One of the firm's patented applications is consistently ranked as a top-performing fuel savings program.
The overall B2B product line includes ERPs, fuel pricing, security, and marketing cloud platforms that maximize productivity and optimize operations throughout an entire value chain. These digital tools enable revenue growth and customer retention for 1,500+ clients in more than 200,000 locations worldwide.