From Engineering Partnership to Exclusive Reseller: The Story Behind TeamCX
First, What Is Sitecore — and Why Does It Matter?
The Platform Behind the World's Most Sophisticated Digital Experiences
Sitecore has evolved into SitecoreAI™, a unified, open, and agentic digital experience platform. AI is built directly into the platform rather than bolted on. Agentic Studio is a marketer-directed workspace featuring over 15 pre-built AI agents—such as SEO/AEO researchers, blog writers, and translators—that automate and accelerate campaign execution.
Why Enterprises Are Moving to Composable DXP
CMOs face an “AI Dilemma”: choosing between bolting AI onto yesterday’s tech or building an AI-Native marketing engine. Sitecore solves unforeseen AI cost overruns by offering unlimited AI usage within its packages. It provides human-in-the-loop governance to ensure all AI-generated output adheres to brand safety and compliance rules. This model drives 50% faster workflows, 60% improved efficiency, and a 371% ROI.
How TEAM International's Relationship with Sitecore Began
Building a Stronger Sitecore Collaboration in Europe
TEAM International's collaboration with Sitecore expanded through successful engagements across Europe, strengthening the company's expertise in the Sitecore ecosystem and digital experience technologies. This growing relationship laid the foundation for deeper strategic alignment, enhanced delivery capabilities, and future opportunities that would ultimately lead to a Platinum Partnership and the launch of TeamCX.
July 2026: A Partnership That Changes the Game in LATAM
Sitecore Platinum Partner Status
TEAM International has achieved Sitecore Platinum Partner status — the highest tier of recognition in Sitecore's partner ecosystem, reflecting technical excellence and delivery capability.
Exclusive Sitecore Reseller Across Latin America
The milestone that defines TeamCX's market position: TEAM International has signed an agreement to become the exclusive Sitecore reseller across Latin America, covering Colombia, Mexico, Brazil, and Argentina. Exclusivity means enterprises in the region have a single accountable partner for licensing, implementation, consulting, integration, support, and optimization.
Introducing TeamCX: The Dedicated Business Unit Built for This Moment
What TeamCX Is
TeamCX was created with a clear mission: to deliver AI-powered customer experiences that accelerate business growth. Guided by a vision to become the global partner of choice for AI-powered customer experience transformation, TeamCX helps organizations leverage technology, data, and AI to create meaningful customer interactions at scale. Through its exclusive Sitecore partnership in LATAM, TeamCX brings world-class customer experience capabilities to enterprises across the region.
The Team Behind It
Laura Villegas is the President of TeamCX, with more than 10 years of experience, leads the business unit, overseeing strategy, go-to-market, commercial growth, partnerships, and operations. Hugo Lebre, Global Head of Sales, and implementation; Thad Bydlon serves as Executive Sponsor. Together, the leadership team brings decades of combined experience in digital transformation, customer experience, and enterprise technology delivery in a global environment.
What TeamCX Delivers for LATAM Enterprises
- Full Sitecore stack: XM Cloud, CDP, Personalize, DAM, and SitecoreAI™
- Access to Agentic Studio for deploying autonomous marketing workflows and trend-detecting "Signals"
- Nearshore delivery from Medellín, Bogotá, Mexico City, and Buenos Aires
- Multilingual teams (ES/PT-BR/EN) aligned to LATAM and US timezones
- Azure-native implementation, Azure Marketplace procurement, MACC eligibility
- Compliance-ready delivery for regulated industries under CNBV and SFC frameworks, paired with Sitecore's enterprise-grade AI security
What This Means If You're Evaluating Sitecore in Latin America
TeamCX is the only path to Sitecore in the region.